Core Capabilities

• Campaign Strategy & Planning:
  Developing effective ad strategies tailored to business goals, audience segments, and product offerings.
• Multi-Platform Ad Management:
  Launching and managing campaigns on Meta (Facebook & Instagram), Google Ads (Search, Display, Shopping), and TikTok Ads, ensuring reach and relevance.
• Advanced Tracking & Analytics:
  Implementing GTM, GA4, and Pixel tracking to monitor conversions, audience behavior, and campaign performance accurately.
• A/B Testing & Optimization:
  Running creative and copy tests, optimizing bids, audiences, and ad placements to maximize results.
• Conversion-Focused Funnels:
  Designing landing pages and sales funnels aligned with ad campaigns to convert clicks into leads or sales efficiently.

Tools & Technologies I Use

• Advertising Platforms: Meta Ads, Google Ads, TikTok Ads
• Tracking & Analytics: GTM, GA4, Meta Pixel
• Design & Creatives: Canva, Figma, Photoshop
• Optimization & Reporting: Data Studio, Excel/Sheets, Ads Manager analytics

Why Work With Me

I take a results-first approach to paid advertising, combining strategic planning, data-driven insights, and continuous optimization. Every campaign is structured to maximize ROI, reduce wasted spend, and deliver measurable business growth.