Core Capabilities

• Campaign Performance Analysis:
  Monitoring and analyzing Meta Ads, Google Ads, TikTok Ads campaigns to evaluate results and guide optimization.
• Dashboard & Report Creation:
  Building custom dashboards and automated reports to visualize KPIs, trends, and conversion data in a clear and actionable format.
• User Behavior Analysis:
  Tracking and interpreting website and e-commerce user behavior to identify bottlenecks and improve user journeys and conversions.
• ROI & Attribution Reporting:
  Measuring return on ad spend (ROAS) and accurately attributing conversions across multiple platforms.
• Data-Driven Recommendations:
  Providing insights and recommendations to improve campaign performance, increase engagement, and grow revenue.

Tools & Technologies I Use

• Analytics Platforms: GA4, Google Analytics, Data Studio
• Tagging & Tracking: GTM, Meta Pixel
• Reporting Tools: Excel, Google Sheets, Looker Studio
• Marketing Platforms: Meta Ads, Google Ads, TikTok Ads
• E-commerce: Shopify, WordPress

Why Work With Me

Effective analytics and reporting are critical to optimizing marketing spend and business growth. I ensure that every campaign and website is measurement-ready, providing clear insights, actionable data, and strategic recommendations that drive better results and smarter decisions.