Core Capabilities

• Tag Management & Setup:
  Implementing Google Tag Manager (GTM) to manage tracking codes efficiently across websites and e-commerce platforms.
• Conversion & Event Tracking:
  Setting up Meta Pixel, GA4 events, and custom conversion tracking to monitor key actions like purchases, leads, or form submissions.
• Analytics & Reporting:
  Creating dashboards and reports to track campaign performance, user behavior, and ROI, providing actionable insights for decision-making.
• Enhanced E-Commerce Tracking:
  Implementing shopping cart, checkout, and product-level tracking for Shopify and WordPress stores to understand purchase funnels and optimize conversions.
• Cross-Platform Integration:
  Connecting tracking across ads platforms, websites, and third-party tools to unify data and ensure accurate attribution.

Tools & Technologies I Use

• Tracking Platforms: Google Tag Manager (GTM), GA4, Meta Pixel
• Reporting & Analytics: Data Studio, Excel/Sheets
• E-commerce Platforms: Shopify, WordPress
• Marketing Tools: Meta Ads, Google Ads, TikTok Ads (for conversion tracking)

Why Work With Me

Accurate tracking is the backbone of effective digital marketing. I ensure all campaigns and websites are measurement-ready, so every dollar spent is accounted for, and every user interaction is understood. My work empowers businesses to optimize campaigns, increase conversions, and grow revenue with confidence.