Key Services Delivered

• Paid Advertising Campaigns: Managed Meta Ads, Google Ads, and TikTok Ads, targeting high-intent audiences, A/B testing creatives, and optimizing campaigns for add-to-cart and purchase conversions.

• Advanced Tracking: Set up Meta Pixel, Google Tag Manager (GTM), and conversion events to monitor customer behavior and campaign performance accurately.

• Analytics & Reporting: Implemented GA4 and dashboards to track user journeys, sales, and ROAS for all campaigns, providing actionable insights to guide marketing decisions.

• Web Optimization & E-Commerce Support: Collaborated on Shopify store optimization, improving site speed, responsive design, product listing UX, and checkout flows for higher conversions.

• Creative & Content Guidance: Supported the brand with ad creative strategy and visual content for campaigns, maintaining TheVelvety’s premium aesthetic.

Tools & Technologies

• Platforms: Meta Ads, Google Ads, TikTok Ads

• Tracking & Analytics: GA4, GTM, Meta Pixel

• E-commerce Platforms: Shopify

• Reporting: Data Studio, Google Sheets