Key Services Delivered

• Campaign Strategy & Setup:
  Created targeted Meta Ads campaigns for Facebook and Instagram, segmenting audiences based on interest, behavior, and lookalike models.
• Ad Creative Optimization:
  Tested multiple ad creatives, copy variations, and formats (carousel, single image, video) to maximize engagement and conversions.
• Conversion Event Tracking:
  Implemented Meta Pixel and GTM tracking to monitor add-to-cart, initiate checkout, and purchase events accurately.
• Budget & Performance Optimization:
  Managed daily ad spend, analyzed performance metrics, and adjusted bids and audiences to improve ROAS.
• Reporting & Insights:
  Provided regular performance reports with actionable insights, highlighting top-performing campaigns, ad sets, and products.